Bet Phoenix Project Requirements Online Marketing / Web Design / SEO Consultant : 2008/2011, Costa Rica

Search Engine Optimization (SEO)

Clean URLS & Unique Titles The BetPhoenix project required SEO architecture change so to better utilise their content with clean URLS & titles, this involved moving from a poorly configured version of the Joomla 1.0 to Joomla 1.5 CMS whilst obeying all the rules of search engine marketing. BetPhoenix also required required me to create plans for smart ways of attracting inbound links, i achieved this with methods such as rss syndication and partnerships with similarly related content websites, viral media marketing as well as social.

Link Exchanges I After fixing the sites structure I was contracted to create a new design that I'm showcasing in the thumbnails on this project profile. The project encompasses a dream sportsbook site structure for SEO, it included grouping all the content, links, tags and lines by sport in a form that was completely visible to Goggle, Yahoo & Bings search bots and favorable to their algorithms.

Interface Design / UI Design

Single Screen Interface The requirement was to create a clean easy to use betting interface whilst still maintaining a SEO friendly architecture, I achieved this by creating a layout that would offer its users every option available in a one page minimalist design. This involved being able to use the bet slip and view any combinations of lines simultaneously. Features include the ability to access line viewing options always on the visible screen, this include critical account options and of course the betslip.
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